Innovation & Total Transparency.


Donaldson Brown


UI Design
UX Design
Web Design



Donaldson Brown is New Zealand’s most transparent insurance broker.  NZ has no legal requirements for insurance brokers to declare fees or commissions charged to clients.  Commission creates a conflict of interest given higher premiums equal higher commissions.  Donaldson Brown doesn't want to be incentivised by clients paying a higher premium. We would rather focus on the delivery of demonstrable value with totally clear and transparent costs.

Xposure was tasked with designing a responsive website that promotes Donaldson Browns services and tells Donaldson Browns story.   Using a clear, consistent and simple user interface, Xposure was able to produce a straightforward user experience through both desktop and mobile resolutions that aids existing and new clients with generating quotes, filing claims and reaching out to the customer service team.  

Website developed by Sniper Systems.